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Keynote Speaker

Mark J. Penn has spent over thirty years advising business and political leaders on what people really think and how they really feel. The New York Times has called him “The Guru of Small Things” because of his unique ability to find and motivate niche groups in society.

Mark J. Penn has spent over thirty years advising business and political leaders on what people really think and how they really feel. The New York Times has called him “The Guru of Small Things” because of his unique ability to find and motivate niche groups in society.

Combining innovative techniques to win major corporate, marketing and political battles, Mr. Penn serves as strategic consultant to Fortune 500 companies and CEOs on a wide range of image, branding and corporate reputation issues.
Mark is the author of a groundbreaking book on how to identify the microtrends that can transform a business or spark a movement—Microtrends: the small forces behind tomorrow’s big changes.

In this book, Mark explains how smaller currents and discreet demographics—not megatrends— are creating social niches and driving unique patterns of change in politics, business and society.

Mark J. Penn is CEO of Burson-Marsteller, the world-class PR firm, and President of he polling firm Penn, Schoen and Berland, which he co-founded in 1975. PSB provides research-based communications strategies to political figures, corporations and crisis situations. Mr. Penn has twice won the Pollster of the Year award, given every four years—the top honor of his profession.